LUNCH N LEARN: Mic Check, the Business of Podcasting

Curious about starting a podcast but not sure where to begin? Join Connor Norman, Business Development Specialist with the Garrett County Department of Business Development, for an introductory Lunch N Learn Podcasting session exploring the fundamentals of podcasting from developing engaging content ideas to choosing the right gear and software for recording and editing.

This beginner-friendly session will cover the essential tools, workflows, and platforms used to create and distribute podcasts, along with practical tips for planning episodes, improving audio quality, and reaching your audience. Participants will also learn how podcasting can support business growth by building brand awareness, establishing thought leadership, connecting with customers, and creating valuable marketing content. 

The session will be recorded and shared as a new episode of the Business BEAR Podcast. Attendees will have an opportunity to share about their business during the special Lunch N Learn episode. 

Topics include:

•             Podcast planning and content development 
•             Basic recording equipment and microphones 
•             Editing and production software 
•             Hosting and distribution platforms 
•             Using podcasts for business marketing and community engagement 
•             Tips for launching and growing a podcast 

Whether you’re interested in podcasting for personal projects, storytelling, education, or business promotion, this session will provide a practical roadmap to help you get started with confidence. No prior experience required just bring your curiosity.